ALEX AVGITIDIS & MELPO THEODOROU - A.M. Creative
“All that I have to do is Think it, Dream it, Expect it and Accept it.”
Here’s a pair who’ve worked with Natasha since day one when she opened tashas café Atholl Square with a bang in 2005. Friends for over 30 years, Alex and Melpo make a formidable team and while they don’t see eye to eye on everything, it is this magic that they bring to their work.
Together, they’ve designed the corporate identity for all of TG’s brands, guiding the group creatively, overseeing its growth and co-creating the tashas Classic and Inspired menus alongside Natasha and Executive Chef Jill from the get-go. Given their history with the group, they’ve acquired a deep understanding of the brand as well as the needs of the team and franchisees.
With a collective social media following well into the hundreds of thousands, they’ve done well to create - and manage - a following across platforms that’s engaging and growing in numbers.
Alex and Melpo come with a wealth of experience in brand design for Hyatt, Fresh Cosmetics and Casarredo, among others.
They’re great believers in the notion that creative possibility is everywhere, inspiration can come from a word, a feeling or even a moment. They also believe in creative synergy, taking inspiration from everything and everyone.
Alex was previously the Director of Socrati Shoes and Fresh Cosmetics South Africa and International, and - when she’s not busy with TG - Melpo writes poetry under the alias Po.
